User experience is the overall experience that a customer has with the mobile application, which includes how user-friendly your application is, how good is the user interface, and most of all, how well your application performs. Your mobile application defines your brand.
A bad experience on a website or app can result in 88% of these users choosing to never visit again and increase the bounce rate of your application.
Don’t Take User Experience of Your App Lightly
User experience is the most important aspect that you might have left out. To know why it matters so much, we have mentioned some important points in this infographic.
What is User Experience?
It is the interaction between a user and the brand that establishes the base of user experience. User experience consists multiple elements that when bound together make up the complete experience:
Why UX Matters So Much?
- 79% of visitors will leave your website or application once they find out that content is inappropriate.
- 88% of customers do not return to the website if encountered a bad user experience.
- 39% of people won’t use the website if it is not optimized properly for all types of devices.
- Mobile users are more likely to avoid your website if it is not optimized for their mobile devices.
- 2/3 of mobile users look for a purchase every moment. They end up abandoning sites with the low user experience.
How to Create a Great User Experience?
- Build while keeping yourself at user’s place
- Research human behavior and analyze what users want.
- Do not overwrite stuff on your website or application pages.
- Rather than asking for all the input at once, ask for input from all departments at different times.
