Every successful business has a mobile application in today’s digital world. It was estimated that by the end of 2017, the United States would have approximately 222.9 million smartphone users. The US has maximum number of mobile phone users after India and China. As a result, a great content strategy has become quite imperative for mobile websites and mobile apps.
Here are a few steps that you can follow to provide the right mobile-optimized content to the users –
Create Well Researched Content
Today people have options; they are not bound to read limited content. Therefore, you need to project in-depth, well-researched content to meet the expectations and attain the quality standards set by search engine giants. You can no longer impress your readers with 500-words articles. If you are missing necessary information in your articles, people might not be interested in coming back again to engage with your app.
The better written your article is, the more likely it will be read by many. It completely depends on the subject matter, the market and its relevance to the user’s issues. Longer articles are good for SEO, however, you need to make them crisp so that the information is easy to find and understand.
See from a Visitor’s Perspective
Google says there are more online searches taking place from mobile devices than ever before. The company also said that more searches took place on mobile devices as compared to computers. Thus, see from a visitor’s perspective and review the look of your website not just on a computer but also on a mobile device.
Understand Your Audience
You need to understand that in coming times, targeting a specific audience will lead you to success. It means you need to have relevant content strategy according to your targeted audience. Here are a few points to understand the behavior of your audience –
- On which device they use internet the most – computers or mobiles?
- How does your audience spend their time while online?
- Which platforms and networks are majorly used by your target audience?
- How much is the traffic to your website generating from mobile devices?
These are just a few questions you can drill down while trying to understand your audience in order to create a great mobile content strategy. Understanding what your audience does online, will allow you to prepare content according to their interests.
Better Metrics & Better Formatting
To see which content is doing well with your audience, you need to analyze a number of factors, such as –
Lowering the bounce rate:
Lower the bounce rate, longer your visitors will stay and explore your website. A high bounce rate simply means that your website is not user-friendly and people are not happy with the content, resulting in failure to clicking on call-to-action or submitting a query. Thus, select relevant keywords according to the information in your content. Meta-descriptions are also useful for bringing in users from search engines. Attractive page design, appropriately readable text, responsiveness, and relevant visual media will also help in lowering the bounce rate.
Choose the right type of content
Creating great content does not mean that you analyze habits of your audience. You need to know that every business needs a different type of content. You should know that e-commerce sites have a greater chance of success with quizzes and contests, whereas white papers and case studies are better suited to B2B marketers.
Smart-work always pays off
The rule of copywriting is “Write how you speak”. This allows you to achieve maximum clarity. Along with this rule, you should have a filter that allows you to understand what to say and what not to. When you think there is more to include in your writing, instead of mentioning everything in one article try to use linking functionality. This will allow your user to focus on one thing at a time.
When you have the right mobile content strategy in place, you are more likely to see results and surpass your marketing goals. Your content needs to be well optimized for all different platforms and screen sizeez including smartphones, tablets, laptops, and desktops. If required, take the help of a professional mobile website development company in your area or offshore.
