If this is the page you landed on, it clearly means that either you already have an on-demand business app or you are thinking of building one. In either case, you have already chosen a niche and the next step is to find out the unique selling proposition of the application that you want to build. Therefore, all you need to do is research everything about your application and your competitors, because your competitors can teach you better lessons than your supporters can.
I have been up against tough competition all my life. I wouldn’t know how to get along without it. — Walt Disney
Every application has a USP (unique selling proposition) and that is what ensures your success over others. Whichsoever business niche you choose, your application will give the first impression of your brand, service offerings and business acumen to potential customers. Therefore, it is important that your on-demand application stands out and fulfills the needs in extraordinary ways.
Ask yourself a few important questions when you are thinking to develop a mobile application to move your business on mobile devices. It will help you identify the uniqueness and USPs of the app that your competitors are lacking. The questions may vary depending on the niche that you have chosen, customers you would be targeting, functionality of the and your revenue expectation. A few of the generic ones are listed here that you must consider before moving to the specific ones.
Where does it stand on the download test?
Download test has three main points based on which your application will be judged and compel a user to download it.
Does your app save time?
People download and use apps that save their time in doing specific things. Your on-demand app should be a time saver, which means it should be optimized. It should perform tasks it is made for, without making a customer wait for a long. The application should allow customers to do tasks on the go just like the Uber. Your app size should be small to reduce the downloading time.
Does your app offer value for money?
You need to make sure that if your app is worth spending so much on or not. Moreover, the money will always be an important factor for your customers for using your services. They will be willing to pay a higher price if the app offers a better experience or answers a specific need. Thus, if you are sure that it will offer value for money to your customers, have peace of mind.
Is the app different from others?
What makes your application different from the top five apps in the app market that are built for the exact same purpose? To answer this question, you should first know what capabilities do those applications have and then try to supersede them. You need to differentiate your app from the crowd to get noticed for your originality. Remember, uniqueness sells and it should be a continuous effort to retain your customers in order to have a sustainable business.
What your customers expect out of your application?
Your business targets a specific group of people that we refer to as target audience. You have to analyze the targeted audience of your application and then channelize your efforts accordingly. Look for the types of feature requests and feedback your competitors are receiving from the users. Pitch your idea by launching a beta version to find out whether it would be welcomed or not. You can even use the social media to spread a word about your application and analyze the response. In the end, your on-demand app should be able to meet the expectations of the customers to succeed.
Keep an eye on your competitors
Businesses build mobile applications to reach a large number of customers by attaining maximum downloads of the app. To make this happen, your application should have some of the features that your competitors are not offering. You need to analyze their weaknesses in order to transform those as your strengths. Visit their websites and mobile app stores frequently to know what all new features they have integrated or what feedbacks are coming from the customers and make notes of everything. It will help you determine what limitations they have, where their capabilities end and how to be a step ahead in terms of app features.
Is your application engaging enough?
When you reach the last step, you now have to ensure that people are not installing and uninstalling your mobile application at the same time. You have to make sure that the bounce rate of your application is the lowest. Try using attractive offers, persuasive push notifications and engage with the users to understand their preferences. Ask for suggestions and reviews, as they both are motivating and helpful in order to understand where your application lacks in keeping your customers engaged.
When it comes to establishing your app’s USP, the above steps will help you mark down your priorities before you approach an on-demand mobile app agency. Remember that it is imperative to make a noticeable difference in your users’ mobile experience and offer them something that has not been offered before.
